300%
Social MediaPerformance Ads60 Days
The objective
Increase new-user registrations within a defined 60-day campaign window while maintaining a clear view of performance.
The approach
Communications Arc combined audience-focused social content with performance advertising, using campaign data to guide distribution and optimisation throughout the period.
The result
New-user registrations increased by 300% within 60 days of campaign launch across Nigeria.
Why it worked
- A single, measurable acquisition objective
- Coordinated creative and paid distribution
- Ongoing performance monitoring
- Optimisation during the live campaign window